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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games?

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

The Week in Tech AppLovin Offloads Apps Business as Ad Revenues Continue to Climb Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. The tests follow last months roll-out of ads on the social platform, which were limited to image-based ads.

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