Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

MNTN

JUNE 23, 2025

AI in TV advertising refers to the use of machine learning, predictive modeling, and automation to improve how TV ads are created, placed, and optimized. For example, a fitness brand can serve different creative to casual gym-goers vs. competitive athletes, all within the same campaign. What Is AI in TV Advertising?

52

52

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. Modern contextual targeting leverages sophisticated natural language processing and machine learning to understand content themes, emotional tone, and audience intent.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. These technologies will enable brands to engage consumers in new and innovative ways.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

MAY 21, 2024

Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114