Ad Beat

NOVEMBER 20, 2019

Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain. videos to be included in the search results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Monetize More

NOVEMBER 24, 2022

Pros: More attention, brand awareness and engagement. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad? Decent viewability. Customized targeting and retargeting options available to improve CTRs. Cons: Invalid Traffic.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

AUGUST 21, 2013

Brands should embrace these available technologies to provide relevant and contextual information and enrich visitor experience. Coupons and Discounts Coupons and discounts are essential incentives to lure prospective travelers to connect with brands and build loyalty.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 102

A/B Testing Conversion Audience ROI 102

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Dynamic Search Ad strategies to get the most out of the non-branded keywords.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks. Because of the versatility and popularity of mobile apps, brands have a better chance of making their ROI. Because rich media ads are so versatile, advertisers can use them anywhere.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52