Remove Brand Awareness Remove Retail Remove ROI Remove Video Ads
article thumbnail

10 Reasons Your Retail Media Strategy Should Include Video [Infographic]

InMobi

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52
article thumbnail

Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Increased Customer Engagement: Local marketing allows your brand to tap into your locale’s specific needs and interests, leading to higher customer engagement and loyalty. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105
article thumbnail

In-App Mobile Game Advertising Is the Perfect Gift for Getting Consumers’ Attention This Holiday Season

Ad Monsters

Without a better metric, advertisers will continue to invest in costly channels and campaigns with little or no ROI. Attention has proven to be 6x better than viewability in predicting brand recall. AB: As we approach the holiday season, what advice would you give to brand marketers looking to make the most of the mobile gaming market?

article thumbnail

Why should brands invest in video advertising?

Ad Beat

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . videos to be included in the search results. So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising.

article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. billion USD in ad revenue. billion USD in ad revenue.