InMobi

JANUARY 8, 2018

. <video> Lipton, the iconic tea brand, introduced “Fit Carts” at leading supermarkets to raise brand awareness for its green tea. Lipton, partnered with InMobi to leverage the powerful medium of mobile to reach their intended audience anytime, anywhere.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

illumin

FEBRUARY 20, 2024

Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Amplify brand awareness by targeting users across devices.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Properly targeted rich medibanner and search ad creative leaves lasting impression with consumers.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JUNE 30, 2022

Implement a cross-channel media buying strategy, including display, rich media, video, and dynamic creatives. Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. Types of Ads That Can Be Managed Programmatically. McCANN Health.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40