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How to Bridge the Consumer Closeness Gap to Drive Growth

Martech Series

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

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Creative Showcase: Johnson & Johnson

Digital Turbine

With the “Turn to Learn” campaign, J&J amplified conversations surrounding ingredients and was able to emphasize its own product’s promise of 100% gentle and safe – free of parabens, sulphates, and other harmful ingredients. The impact was crucial, especially when the brand was surrounded in controversy.

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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

Digiday

To improve brand awareness in the U.S., Recent coverage of transgender people has reignited this conversation, with the argument being that the paper’s journalistic values are shifting based on journalists’ and editors’ personal beliefs. advertisers. the Financial Times is offering its lowest priced subscription product yet.

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. These conversions were applied to more than 118 products in over six countries.

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

Learn More: * 7 Marketing Strategies that Work to Increase Conversions. Partnering with a complementary industry brand can be mutually beneficial, because when they both operate in the cannabis industry, they are each likely to suffer from the same problems regarding marketing restrictions. And then get creative!