Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Take our brief 2023 MarTech Replacement Survey Engagement and conversions.
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