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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

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AR Experiences That Boosted Conversion Rates by 189%

Single Grain

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts.

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LinkedIn: The marketer’s guide

Martech

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Every social media site has its distinct culture and jargon.

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6 B2B paid media platforms where you can advertise effectively

Martech

Choosing the right paid media channels is key to B2B advertising success. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Dig deeper: 2025 predictions for top B2B paid media channels 2. Processing.

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B2B Advertising: the only guide you need

illumin

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

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What are Video Shopping Ads (VSA)?

AdvertiseMint

By enabling direct purchases from videos, VSAs increase conversion rates effectively. Ideal platforms for VSAs include YouTube, social media , and streaming services. Combining this with the ability to shop directly from the ad makes this format compelling, boosting brand awareness and encouraging swift decision-making.

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B2B Advertising: the only guide you need

illumin

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.