Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. Digitalization is evolving at an increasingly rapid rate, and through it, so are machine learning applications, chatbots, or mobile messaging. Source: Blueshift.

Communications 142

Communications Marketing Machine Learning MarTech 142

Single Grain

JANUARY 6, 2020

These are the most common SaaS applications : Collaboration/Communication/Social. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Run native ads to boost brand awareness without making it too obvious. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

FEBRUARY 17, 2022

Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. They also offer ROI-focussed PPC strategies for SaaS businesses.

Agency 59

Agency SEO Marketing ROI 59

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops.

Marketing 100

Marketing Machine Learning Conversion Cookies 100

Single Grain

JULY 19, 2019

Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Product recommendations. Content creation. Deliver information.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Basic communication. Surveys show that: 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Content creation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

SEPTEMBER 20, 2022

With teams of experts in other digital strategies, such as paid media, PPC, conversion optimization, e-commerce marketing, demand generation, blockchain & ICO marketing, NFT marketing, and enterprise SEO, they are fully equipped to offer any business the best ROI for their buck when it comes to high-converting content.

Agency 52

Agency Marketing SEO Conversion 52

Single Grain

DECEMBER 6, 2019

63% of respondents prefer messaging an online chatbot to communicate with a business or brand. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.”.

Marketing 145

Marketing SEO Conversion Audience 145