What Is View-Through Attribution (VTA) And How Does It Work?
MNTN
FEBRUARY 28, 2024
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads’ performance. View-through attribution is a model in which you attribute conversions to ad impressions even if the user didn’t take a direct action. What Is VTA?
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