InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Samples of mobile interstitial ads: (1) video interstitial (or videostitial) best for branding, (2) with image hotspots to show product info when tapped, and (3) with image slider enable users to compare effects of the featured product.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Lemonads

SEPTEMBER 10, 2020

Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website! With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! Let’s check some ad examples!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. These ads are commonly used in gaming apps, news apps, and content-rich websites. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. This growing trend emphasizes the importance of SMS marketing, a personal and direct form of communication with a high open and response rate.

Advertising 52

Advertising Audience ROI Click Through Rate 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. The key advantage here is intent-based targeting. Platforms providing this specific search ad format are typically keyboard apps, marketplaces, browsers, and search engines.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52