Martech

APRIL 4, 2024

Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Dig deeper: The B2B CEO’s social media checklist Getting started. and Canada found on LinkedIn.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52