All About Advertising Law

MARCH 8, 2024

Enforcement actions by the Federal Trade Commission (FTC), Food and Drug Administration (FDA), state attorneys general, and self-regulatory bodies such as the Electronic Retailing Self‑Regulation Program (ERSP) and the National Advertising Division (NAD) of the Better Business Bureau (BBB) are breeding grounds for class action litigation.

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All About Advertising Law

SEPTEMBER 14, 2015

In yet another sign that the FTC is serious about enforcing its now not-so-new Testimonial and Endorsement guides , the agency just reached a settlement with Machinima over an influencers’ campaign designed to promote Microsoft’s Xbox One and several game titles for the console. See an example here: Machinima Inc.

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All About Advertising Law

OCTOBER 30, 2015

And, as we’ve blogged about before , with the FTC’s decision in Machinima, companies that use social influencers will be taken to task to ensure that they are positively influencing their influencer’s posts.

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All About Advertising Law

FEBRUARY 5, 2024

As we anxiously await the Federal Trade Commission’s (FTC) update of the Green Guides, advertisers should keep in mind the various “green” state laws that could affect the production and marketing of certain products. To learn more about Venable’s Advertising Law services, click here or contact one of the authors.

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Single Grain

AUGUST 1, 2023

They also appear on blogs and news websites, looking like other editorial posts: No matter where users see native ads, they’re popular because they’re effective. They blend with the editorial content on blogs and news websites, so users don’t have to click out of a pop-up or another type of forceful ad.

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All About Advertising Law

NOVEMBER 9, 2022

Under FTC’s “Made in USA” Labeling Rule, a product using a U.S. The FTC also now has the authorization and enforcement power to seek civil penalties of up to $46,517 per violation of this rule. For more information about FTC’s recent enforcement, please check out this blog post written by Venable’s Advertising Law Group.

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All About Advertising Law

DECEMBER 29, 2014

As we have written previously , the Federal Trade Commission (FTC) has placed renewed emphasis on clear disclosures in its Dot.com Disclosures Guides , and marketers’ ability to use fine print disclosures may be going the way of the dodo. Disclosures Financial Services/CFPB FTC Internet/Social Media Telemarketing CFPB disclosures Dot.com'

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