blog demand-side-platforms-dsps-how-are-they-evaluated 
Monetize More
JUNE 15, 2023
In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously. Consult us before you evaluate your own requirements and goals when considering AdX or implementing header bidding strategies. Now Ad Exchange seems to be a perfect choice, right?
Clearcode
SEPTEMBER 1, 2022
For publishers, the equivalent is demand-path optimization (DPO). In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. Key Points.
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InMobi
SEPTEMBER 9, 2020
To get a better sense of how the mobile advertising ecosystem will cope with these changes, we convened experts from across the supply chain as part of the latest effort related to our InMobi Exchange Customer Advisory Board (CAB). You can check out our full list CAB members on this page.
InMobi
SEPTEMBER 11, 2019
An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? That all depends.
InMobi
APRIL 16, 2019
What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? This is where sellers.json comes in, by allowing the supply-side platform (SSP) to publish such mapping list into its root domain (for example: [link] Why is Sellers.json Beneficial?
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?
Smart-Hub
JANUARY 2, 2024
We aim to explain how to make money selling ads in detail and consider all the possible nuances. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts.
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