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Server Side Header Bidding & taking the hybrid approach?

Monetize More

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Another advertising solution that publishers are adopting is a server to server header bidding auction.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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What is an ad network?

AdvertiseMint

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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What Is Demand Path Optimization (DPO)?

Clearcode

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. Both DPO and SPO fall under the umbrella term ad path optimization (APO).

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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Let’s check some ad examples! Nativo Ad Examples Nativo Ad Example #1 Nativo Ad Example #2 Nativo Ad Example #3 Nativo Pros for Advertisers: Ease of setting up a campaign User-friendly interface platform Great digital performer in the Native space. TripleLift transforms images with web content into ads.