MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Return on Investment (ROI).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Tracking & Analytics : This step ensures that the performance of the marketing efforts is consistently monitored and measured against the predefined KPIs. Optimization : Based on the tracking data, marketers adjust and enhance the campaigns to ensure optimal results and improve ROI. It is profit-focused rather than income-focused.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Smart-Hub

JANUARY 16, 2024

Everything is based on data, so ads have higher ROI; High speed. Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc. Using online advertising algorithms means that there is no need to rely on intuition.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59