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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Display advertising.

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Mobile Brings it Home for the Holidays

InMobi

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

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InMobi Interstitials

InMobi

Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. Interstitials are like the power foods of the mobile ad world.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

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Top 6 Benefits of Programmatic Advertising

Single Grain

Programmatic advertising offers a new solution for businesses and advertisers. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. These ads also help to bypass ad-blocking software.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.