InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer. ” Mobile advertising. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In other words, when the ad is served 1000 times, the publisher gets an X amount of money.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Requires a large amount of monthly impressions for access. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

SEPTEMBER 30, 2019

This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind. Let’s consider a simple banner ad, for example. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

DECEMBER 30, 2013

Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

MobileAds

JANUARY 24, 2021

The ads will be selected based on several factors such as age, geography, size, behavior, etc. Once the best matching ads are chosen, it will be shown to the user. The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Brid.tv

DECEMBER 2, 2022

billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Mobile Display Ads.

Mobile Ads 60

Mobile Ads Video Ads Banner Rich Media 60

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. Then we have ad exchanges. Google acquired the company in 2009.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100