Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?
VideoWeek
MAY 8, 2024
The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products. Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.
Lemonads
AUGUST 7, 2021
In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.
Smart-Hub
DECEMBER 22, 2023
Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.
Adtelligent
JULY 19, 2022
Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Semantic search.
InMobi
OCTOBER 9, 2018
On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.
Expert insights. Personalized for you.
97 
Let's personalize your content