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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). read on VideoWeek.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction.

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What Retailers Need to Know for the 2020 Holidays: Q&A With Celtra on Retail In-App Advertising Best Practices

InMobi

For example, if you need to make a change on the fly, let’s say a copy change in a disclaimer about shipping, you can easily pop this content into a dynamic feed and apply it across all of your creative variants automatically. How can retailers make effective banners and video ads?

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Top Affiliate Programs in 2022 (High Paying for Beginners)

Lemonads

Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. These programs are all from highly trusted brands and household names, with high conversion rates, long cookie duration, and high payouts. The Cookie duration is 30 days.

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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. In the introduction of this series , I raised the concern that the targeting, measurement and attributions arising in the wake of cookie deprecation won’t meet the consumer’s expectations of privacy.

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How Remarketing Can Help Increase Conversions

Single Grain

By adding pixels (a short snippet of code) to your website, you will be able to track the user's actions through cookies placed in their browser (i.e. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. “follow” them around the web).

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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

What’s more, Amazon’s product targeting is the most unique and advantageous option that allows marketers to target by brand, star reviews, price, and Prime shipping eligibility. An image ad or a display ad would usually appear in the form of a banner, interstitial, or full-page ad. Video Search Ads. But it can also be a search ad.