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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. You can run different campaigns for various high-intent groups rather than blasting everyone with generic ads.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

DOJ Prepares to File its Antitrust Lawsuit Against Google over Ads Business. The US Department of Justice is preparing to file an antitrust lawsuit against Google as soon as next month, Bloomberg reported this week, after years of conversations with players across the digital advertising ecosystem. Ad of the Week.

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What Retailers Need to Know for the 2020 Holidays: Q&A With Celtra on Retail In-App Advertising Best Practices

InMobi

Build creative experiences that encourage online conversion in a way that will resonate with the audience’s particular online shopping experience. How can retailers make effective banners and video ads? Video is the main way we are connecting and communicating with each other now.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. They just wanted to check how much shipping would cost. How Remarketing Can Help Increase Conversions. Dive Deeper: Facebook Lead Ads: How to Increase Mobile Conversions.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

They might engage in actions like adding a product to a cart, visiting a pricing page, or reading product reviews. Ads at this stage are more direct, often with a clear call to action (CTA). Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase.

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How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Why You Should Care What Your Competitors Are Doing on Facebook Ads. Keep in mind, however, that Facebook Ads can be a little tricky. 4) Look at Competitors' Google Ads, Too.