InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! mobile phones). The current state of in-app video ad spending beyond user-generated content like Instagram Stories. between 2017 and 2018.

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Advertising Video Ads Viewability Click Through Rate 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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Advertising Banner Rich Media Brand Awareness 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

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Advertising Click Through Rate Audience Entertainment 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? But, as the number of apps (and brands investing in digital advertising) rose, these one-on-one deals no longer made sense. So, who’s now involved in getting an ad to appear in an app?

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Lemonads

SEPTEMBER 6, 2020

Technology moves fast and mobile technology even more so. How do they end up popping on our phones and computers? How can you make the most of it? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. Can everyone get push ads? The keyword here is willful.

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Advertising Affiliates Click Through Rate Pop-Up 52

Monetize More

OCTOBER 4, 2022

Here’s how publishers can maximize their Q4 revenue. This will provide a website, or websites, with an adequate boost in traffic, giving more loopholes for earning through advertising during Q4. This way, publishers can expect higher conversion rates. Contextual Advertising. Audience Segmentation. Video Ad Units.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

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Advertising Viewability Impressions Click Through Rate 52

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. Marketers will spend over $1.4 billion) and 2018 ($12.71

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Video Ads Geo targeting Click Through Rate Banner 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down.

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Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them.

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Mobile Ads Advertising Banner Ad Exchange 67

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website!

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Native Advertising Advertising CPC Banner 52

Monetize More

JUNE 1, 2023

Are you looking to monetize your website or app and earn some extra income? Ad networks can offer a lucrative revenue stream for content creators and app developers. An ad network is a platform that connects advertisers with publishers or app developers. Understanding Ad Networks and Monetization What is an Ad Network?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Connects to multiple demand partners and improves app performance.

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Single Grain

JUNE 12, 2019

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Click here to download it for free right now!

Click Through Rate 111

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Single Grain

FEBRUARY 1, 2023

How do you unlock the full potential of your website and skyrocket your online sales? With the latest Conversion Rate Optimization (CRO) statistics. It’s not enough to just drive traffic to your site, you need to know how to convert those visitors into paying customers. The average conversion rate from SEO is around 14.6%

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Conversion Rate Conversion SEO A/B Testing 59

Single Grain

SEPTEMBER 30, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This table displays the length limits of all the fields used in text ads: *Path (2) in the table above mentions the length limit of the display URL.

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A/B Testing SEO Banner Conversion 110

Monetize More

SEPTEMBER 30, 2022

Your app is brilliant. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. Now, you’re trying to find the best way to monetize it.

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Advertising Banner Video Ads Click Through Rate 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

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Advertising Audience ROI Click Through Rate 52

Single Grain

SEPTEMBER 5, 2019

This guide shares everything you need to know about Facebook retargeting — including the reasons you should run this type of advertising campaign and the step-by-step guide you’ll need to create your own. Click here to download it for free right now! Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Work With Us What Is Native Advertising? Social media native ads appear on both the desktop and app versions of the website, staying responsive to the platform users are on.

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Native Advertising Advertising Brand Awareness Banner 52

AdvertiseMint

NOVEMBER 3, 2023

Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). Tools and Professionals: Many businesses use PPC management software, hire a PPC specialist, or partner with a PPC agency. Benefits and Growth: Using PPC can attract new customers. How Does PPC Advertising Work?

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SEO Click Through Rate CPM ROI 40

Single Grain

OCTOBER 3, 2019

Here's how to get the cheapest Facebook Ads without sacrificing quality. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How Much Do Facebook Ads Cost? But you don’t have to.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Advertising 52

Advertising Retargeting Impressions CPC 52

NewProgrammatic

OCTOBER 12, 2021

And although the search market is indeed dominated by Google, it’s still a form of digital advertising enabled by various search engines. Search autocomplete technology offers a unique approach to search advertising in which ads are triggered even before users complete typing the search keyword into their mobile or desktop device search bar.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. However, just because they’re important doesn’t mean that the average person understands how to use them. Spoiler alert: that’s because they are.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. 2) Mobile Ad Formatting Gets an Update.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Click here to download your free guide right now!

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Advertising Mobile Ads Banner Rich Media 100

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory.

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Ad network Conversion CPC CPM 98

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 27, 2019

But people who do are still generating incredible results through cold emails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. Dive Deeper: .

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