Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. ” Marketing Technology News: MarTech Interview with Peter (P.H.) . Mullen, Chief Marketing Officer at Interactions.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech

FEBRUARY 8, 2024

Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies. Though basic metrics like clicks or impressions can help, the insights gained will be limited. Get MarTech! In your inbox.

Marketing 109

Marketing Finance Cookies Impressions 109

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Martech Series

OCTOBER 24, 2022

Through Spiny’s use of artificial intelligence and advanced analytics, publishers now have a single platform to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. I’ve been extremely impressed with the Spiny team. The post Spiny.AI

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75