InMobi

MAY 19, 2020

How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. So what’s better?

Fashion 52

Fashion Audience Marketing Media 52

Basis

MAY 16, 2023

And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide. Say it ain’t so! They’re just a nerdy rock band whose hits are now on oldies radio.

Media 70

Media AutoMobile CPC CPA 70

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. Now, let’s make a quick distinction. Spoiler alert: it’s not even close.

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Marketing 67

Marketing Rich Media Audience Education 67

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Marketing 61

Marketing Rich Media Audience Education 61

Digiday

JULY 1, 2022

More than a decade into the influencer economy and we now understand that our follows, likes, shares and clicks on links in bios are powerful tools that dictate the success of creators. So when a decision with as serious and dangerous implications as last Friday’s overturning of Roe v. The same thinking applies to influencers.

Pop-Up 55

Pop-Up Fashion Entertainment Education 55