MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. Over-the-Top Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. Align your advertising content for moms to consume on their mobile devices. Mobile moms are a more empowered shopping group than ever.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

VideoWeek

DECEMBER 2, 2022

VideoAmp says the integration enables joint advertisers to facilitate a direct, audience-based match using first-party data from Disney’s Audience Graph, matched with VideoAmp’s cross-platform measurement. Amazon Launches New Clean Room Solution in Overhauled Ad Offering. Read more on VideoWeek. Cedara Raises $2.7

Agency 52

Agency Media Ad Tech Audience 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126