Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Account-Based Advertising

Single Grain

JULY 30, 2025

RollWorks (NextRoll) – Provides programmatic ABM advertising with LinkedIn integration, focused on retargeting and account-based display advertising. Madison Logic – Emphasizes intent data and content syndication alongside ABM advertising, suitable for content-heavy marketing strategies.

ROI

Single Grain

APRIL 17, 2025

Display advertising : Broader awareness and retargeting. If your audience follows you on all channels, they should consume the same message regardless of the platform theyre currently on. Segment variations : How messages adjust for different audiences. Targeted display retargeting.

Conversion

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising

Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

Retargeting

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. However, it’s important to approach retargeting with a strategic mindset. Here’s something somebody asked me! Understood?

Retargeting

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

Advertising

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising

Single Grain

NOVEMBER 14, 2023

The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. billion in advertising revenue for Microsoft in 2022. There’s a reason why they’re so popular.

Ad network

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. If you don’t, then pick the most profitable and highest-converting product you have.

Native Advertising

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4

Brand Lift

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Interactive Ads Interactive online advertising has features that entice users to engage with the content. Plus, search ads are an easy way to reach your target audience.

Brand Awareness

Single Grain

DECEMBER 24, 2019

The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

CPC

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising

Single Grain

MAY 9, 2023

Display Advertising Display advertising involves placing ads on websites, blogs and other digital platforms: One significant benefit of display advertising over other forms of online advertising is that you have the freedom to create ads in various formats, including images and videos.

Retargeting

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. is key to your success. They can include banners, images and even videos.

Agency

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning

Single Grain

JUNE 30, 2022

Ready to Hire a Programmatic Advertising Agency? What Is Programmatic Advertising? Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

Agency

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. Traditional companies may have a broader target audience.

ROI

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising

Single Grain

JULY 18, 2023

The primary advantage of programmatic advertising is efficiency. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform. to an exceptional 9.20 within the first month.

Advertising

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. They help advertisers reach many potential customers, while publishers get to profit off of their ad real estate. Google Ad Manager 360. Omnichannel Monetization.

Header Bidding

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

Advertising

InMobi

JULY 17, 2020

Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user. In fact, while there are newer ad formats available in the market, search advertising still contributes to like 25% of the overall digital media spends in terms of market share. .”

Search Advertising

Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. They manage your business’s entire campaigning process to maximize your reach, such as targeting your audience, web designing, email follow-ups, lead generation, etc.

Agency

Brid.tv

DECEMBER 21, 2022

Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Lastly, Brid.TV

Mobile Ads

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. For example, suppose a publisher sees that their video ad units have a higher CPM than their display ads. What Is eCPM?

CPM

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. The campaign reached 650,000 new prospects, resulted in 3.6

Advertising

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

SEO

Single Grain

MAY 5, 2023

The Approach The campaign was made up of ongoing paid and organic search activity to support a display campaign. There were also video assets that ran alongside display and paid search campaigns. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success.

ROI