PubMatic

MAY 27, 2025

Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms.

Audience 59

Audience Direct Data Impressions Advertising 59

Ad Monsters

FEBRUARY 20, 2024

They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. First-party data has yet to prove to be the panacea many had hoped for, but when combined with other tools and strategies, some publishers, like Snopes.com, find it very useful.

Cookies 98

Cookies First-Party Cookies Ad Server Audience 98

PubMatic

SEPTEMBER 26, 2023

While the precision of a device ID might be lost, the additional signals inherent in these types of data provide more reference points for advertisers, enabling greater relevance within the advertising experiences. That means working with partners that can help them leverage these signals to increase the value of their inventories.

Audience 111

Audience Direct Data Cookies Advertising 111

OpenX

JANUARY 14, 2025

Combined with our robust identity graph and expanded access to direct supply now encompassing over 80 direct data partners we are redefining what curation means and, as a result, what we can deliver to buyers.

Conversion 52

Conversion Electronics Direct Data Agency 52

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Prioritized lead and account engagement scores.

ROI 130

ROI Machine Learning Conversion Rate Healthcare 130

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Media Math

MAY 23, 2022

This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign.

Marketing 52

Marketing Viewability Impressions Direct Data 52