Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 15, 2020

In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. How a Brand Persona Plays Into Effective ROI. * 3) Allocated the Budget to the Most Relevant Audiences.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising?

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. ROI Revolution ) Further, global digital advertising spending is estimated to rise from $521.02

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Consumers must be confident that a product or service will meet their needs before purchasing.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Then if your CPA goes too high, it'll shut down automatically.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. You need a combination of algorithmic automation and human intelligence to drive the best ROI.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

FEBRUARY 1, 2021

However, this also means that it’s the first platform that affiliates and other marketers turn to when trying to establish a connection with their audiences. In almost all cases, this metric is the same as return-on-investment or ROI. Therefore, there is no golden standard for ROAS that can be applied in all instances.

Affiliates 52

Affiliates Audience ROI CPA 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. How do they refine the target audience?

Agency 52

Agency Marketing A/B Testing ROI 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. 1) SkeletonHD One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

APRIL 24, 2023

This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. We also helped ThinSlim Foods target more keywords and expand its audience without increasing its budget. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52

CPL Conversion Rate Food Conversion 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. You should know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster!

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Digital Remedy

APRIL 13, 2023

And that knowledge will help you allocate your resources more effectively in the future, working towards the goal of increasing overall ROI. By tracking the success (or lack thereof) of your marketing efforts, you can determine what’s working and what’s not. Take an example that we recently worked on with a DTC e-commerce brand.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. ROI reporting and analysis. 5) Retargeting. If you leverage retargeting along with other channels, you can sell 50% more.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96