Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. A vision of product accessibility.

Conversion 120

Conversion A/B Testing Machine Learning Conversion Rate 120

Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc.

Audience 98

Audience ROI Machine Learning Conversion Rate 98

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels.

ROI 125

ROI Machine Learning Conversion Rate GDPR 125

SODP

MAY 30, 2023

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. The ad spots on these exchanges often cater to specific demographics and audience segments.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. It has more than 100 employees.

Marketing 98

Marketing Healthcare Real Estate Conversion 98