geofencing 
Digital Ad Blog
JUNE 16, 2023
For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. Ensure that your messages resonate with your target audience and provide value. SMS engagement has proven to have higher click-through rates than email.
AdvertiseMint
OCTOBER 20, 2023
Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. How Does Mobile Marketing Work?
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InMobi
SEPTEMBER 20, 2018
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.
Ad Beat
JANUARY 1, 2020
As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.
Single Grain
JUNE 12, 2019
Let's start with a simple definition of push notifications : “Push notifications are small messages that can reach audiences anywhere and any time. While pop-ups appear only when audiences are on the site they belong to, push messages are independent of sites.” Sent between 1-5 pm receive a 12% click-through rate.
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