Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. Cookieless retargeting strategies come with both challenges and opportunities. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

APRIL 3, 2025

Modern MMMs can ingest granular first-party data, connect to outcomes like new customer acquisition and quantify the base-building effects of brand over time. Incrementality testing such as geo-matched markets or audience holdouts offers powerful proof of impact.

Brand Lift 89

Brand Lift Conversion Retargeting Finance 89

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 127

Brand Lift Marketing Brand Awareness Audience 127

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86