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People Are Searching More, But Not Just on Google

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want.

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How AI and Voice Search Are Transforming the Future of SEO

Single Grain

SEO is transforming at breakneck speed. In 2025, SEO professionals who fail to adapt risk becoming as relevant as keyword stuffing and link farms. What can we expect from the future of SEO? The key for brands is to future-proof their SEO campaigns to ensure they’re visible on the SERPs.

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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy. Here’s your SEO vs paid ads guide on how to achieve the maximum ROI.

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Close the SEO Gap: Turn Strategy into Real Results

Single Grain

They invest in developing comprehensive SEO strategies, yet struggle to translate these plans into measurable results. This disconnect between strategy and executionwhat we call the “SEO gap”prevents organizations from realizing the full potential of their organic search efforts.

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Is It Worth Investing Into SEO in 2025? The Data Proves It

Single Grain

Many marketers wonder if investing into SEO is still worth it. The question of whether SEO deserves a significant budget isn’t just commonit’s critical. But SEO isn’t going anywhere; it’s just evolving. After all, AI and zero-click search have been reigning. The good news?

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GenAI is already telling your brand’s story — are you guiding it?

Martech

For example, our agency uses AI-powered proprietary technology to distill target audience needs and missed opportunities into actionable takeaways, informing our marketing experts at scale. Increasing scalability and competitiveness through more dynamic, insight-driven decisions.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

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