Basis

JANUARY 2, 2025

And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead. This is an especially pressing need, given that marketers cited data quality and accuracy as the leading challenge to meaningfully leveraging data in the years ahead.

Advertising 105

Advertising Retail Cookies Video Ads 105

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JULY 1, 2025

The results speak volumes: 57% average open rates compared to email marketing’s 15-25% industry standard, and proven case studies showing 5× return on investment for companies that master the strategy. LinkedIn Conversation Ads achieve 57% open rates, 3% CTRs, and a $98 cost-per-lead , outperforming traditional ads and email marketing.

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Here are some tactics that will ensure your campaigns are always top-notch. Interested to hear more?

Education 77

Education Advertising Marketing Audience 77

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate CPC 52

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Brand Lift 91

Brand Lift Conversion Retargeting Finance 91

PubMatic

JUNE 23, 2025

With the global travel market projected to reach a staggering $2.5 The Rise of the Online Travel Agency (OTA) OTAs are dominating the travel landscape, accounting for 46% of global online travel spending. This not only reduces reliance on OTA commissions but also reclaims margin through smarter targeting and retargeting.

Retargeting 59

Retargeting Audience Advertising Conversion 59

Single Grain

JULY 6, 2025

More importantly for B2B marketers, programmatic DOOH campaigns that combined Hivestack’s DSP with Bombora’s B2B intent data delivered an 11.2% What makes this particularly powerful for B2B marketers is the ability to combine location intelligence with business intent data. out-of-home ad spend in 2024, reflecting a 7.5%

ROI 52

ROI Impressions Audience Demand Side Platform 52

MNTN

JUNE 23, 2025

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I’m the Director of Performance Marketing here at MNTN. And so, we’d like to offer a peek behind the curtain at a business that relies heavily on CTV to fill their full marketing funnel: MNTN itself.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? Client acquisition is more advanced.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JUNE 17, 2025

While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

AdvertiseMint

JANUARY 24, 2025

Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

APRIL 30, 2025

The Journey Mapping Process The retailer partnered with our conversion rate optimization agency to implement a comprehensive journey mapping initiative. Sales-marketing handoff mapping : They documented the exact process of lead transfer between marketing and sales teams, identifying significant friction points.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. According to a recent Interactive Advertising Bureau survey, 94% of advertisers are concerned about how these tariffs will impact their marketing budgets.

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

Single Grain

JANUARY 8, 2025

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool. Use the right marketing and sales channels your accounts already use to boost visibility.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness. in revenue versus $23,275.86

SEO 52

SEO ROI Conversion Rate Conversion 52

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services!

Education 83

Education Electronics Retargeting ROI 83

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Marketing 132

Marketing Retargeting MarTech Agency 132

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Click here to download it for free right now!

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Martech Series

JANUARY 29, 2023

This new identity framework can now be utilized across the automotive industry to empower dealers, agencies, and OEMs to identify and engage with their customers and “invisible” website shoppers at a scale and level never before possible. This problem represents nearly 40% of in-market shoppers.

Retargeting 98

Retargeting Advertising Cookies MarTech 98

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Why are advertisers and agencies flocking to this performance channel? Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 128

Marketing SEO Audience Machine Learning 128

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Some companies claiming to be AI-based were not.

Marketing 135

Marketing Retail Retargeting MarTech 135

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Basis

FEBRUARY 14, 2023

❤️❤️ How to Win Your Customers’ Hearts ❤️❤️❤️ Tip #1: Let them know you’re thinking of them (but not in a creepy way) Like love at first sight, customer conversions after only one marketing touchpoint are rare. Retargeting ads can help you re-engage potential customers in a personalized way. tailor your ads to those segments.

Retargeting 98

Retargeting Advertising Conversion Media 98

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 74

Agency Media Retargeting CPM 74

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing 124

Marketing Conversion Conversion Rate SEO 124