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Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

Ad Monsters

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation. Director of Digital Insights.

Ad Tech 105
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Recruitment agencies, software resellers, and other relevant companies can sell this product under their own branding and enhance their catalogs. As for the payback time, it took only 1 month – learn more about this impressive case. For instance, you need to build an ad exchange as a brand.

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

For two of these buyers, these dead links accounted for the majority of impressions within their reports. Nonetheless, t his marks another transparency issue for YouTube following a pair of damning reports by Adalytics, while agencies remain concerned by the company’s decision to trade on its own co-viewing data next year.

Media 98
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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. million consumers.

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. The Week For Agencies. Garante Makes Google Analytics Illegal in Italy.

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How to Get More Responses From Your Cold Emails

Single Grain

That’s barely enough time to make a good enough impression to get them to open, let alone read, your content. The Email Marketer’s 4-Step Guide to GDPR Compliance. I’ve amended the copy to be a potential for an agency who helps lead generation for brands with PPC. People make snap decisions on how useful each email is.

Banner 103
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126