PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands.

Education

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech

Marketing Dive

JULY 29, 2025

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Media

Single Grain

JULY 6, 2025

More importantly for B2B marketers, programmatic DOOH campaigns that combined Hivestack’s DSP with Bombora’s B2B intent data delivered an 11.2% The technology stack consists of three critical components: Supply-side platforms (SSPs) where media owners list digital billboards and screen inventory.

ROI

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency

Digiday

JUNE 12, 2025

Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. That’s why it’s good to talk with peers.

Demand Side Platform

VideoWeek

JUNE 4, 2025

The idea is that by uniting data from across these sources, presenting it clearly to advertisers and highlighting key trends, marketers will be better able to spot opportunities to more efficiently reach relevant audiences. “MiQ Sigma is the next evolution of that visionenhancing core strengths with powerful new technology.

Demand Side Platform

Exchange Wire

FEBRUARY 4, 2025

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [.]

Demand Side Platform

Martech Series

JULY 30, 2025

New roles to accelerate DSP adoption and scale Nexxen’s data-driven TV solutions Nexxen , a global, flexible advertising technology platform with deep expertise in video and advanced TV, announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.

Demand Side Platform

Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech

MNTN

JANUARY 22, 2025

The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). Learn More: DSP, SSP, and Ad Exchange: Whats the Difference ?

Ad Exchange

VideoWeek

JUNE 26, 2025

As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-side platforms.

Demand Side Platform

Digiday

MAY 4, 2025

More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.

Demand Side Platform

VideoWeek

AUGUST 1, 2025

DAIVID Announces Japanese Expansion DAIVID, a creative effectiveness platform, has announced its expansion into the Japanese market, through a new partnership with Video Research, Japan’s TV measurement body. ProSieben Revenues Fall 7 Percent as Linear TV Market Falters ProSiebenSat.1

Ad Tech

VideoWeek

APRIL 8, 2025

Funding rounds of that size aren’t nearly as common in ad tech generally as they once were, and certainly not in the demand-side platform category, where StackAdapt sits. So I think we’ll continue to see many more new entrants, and change in terms of who the market leaders are.”

Ad Tech

VideoWeek

JUNE 20, 2025

US agency holding group Omnicom was one of the loudest voices on the importance of live content, peppering the week with new announcements and partnerships focused on live streaming. It also unveiled a partnership with Walmart based on the Walmart Live shoppable streaming channel.

Demand Side Platform

VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. “People think it’s always been bought this way, it’s always been the domain of the big brands who are buying through big agencies, we should leave that alone,” he comments.

Media

VideoWeek

JULY 18, 2025

The European Commission originally fined Meta €200 million back in April, after finding that the model breached the Digital Markets Act (DMA). The company said the assistant helps marketers refine targeting strategies and surface insights with natural language prompts. That’s why we’re delighted to cement this partnership with Airtory.

Ad Tech

Marketing Dive

JUNE 17, 2025

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Cookies

VideoWeek

JULY 25, 2025

“Clearly we know the news market has matured and whilst we can take share, we do need to look for other opportunities,” said North. ” Most of Reach’s video consumption currently happens on third-party platforms according to North, and these platforms are helpful for reaching younger audiences. “I

Media

VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The information will be used to consider whether the deal will negatively impact market competition.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

VideoWeek

MARCH 21, 2025

The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP.

Demand Side Platform

VideoWeek

MARCH 14, 2025

In a fireside chat with Barclays MD Warren Ackerman, Fernandez described the move as “probably the biggest change in [Unilever] going forward” Unilever’s marketing budget has risen quickly over the past few years, up from 13.1 percent of revenues in 2022 to 15.9 percent in the second half of last year. Judge Amit P.

Food

Marketing Dive

AUGUST 1, 2025

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Retail

Marketing Dive

JUNE 18, 2025

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Advertising

VideoWeek

AUGUST 8, 2025

“Our CTV business continued to produce strong results driven by new and expanding partnerships, positive SMB trends, growth in agency marketplaces, and programmatic growth in live sports,” he said on an earnings call. However expectations in the stock market have been high given its high valuation. Read more on VideoWeek.

Ad Tech

VideoWeek

JUNE 13, 2025

Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Ads inventory can now be purchased programmatically across European markets.

Media

VideoWeek

APRIL 17, 2025

Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing budgets in Q1, according to data from the IPA Bellwether Report released this morning, the first drop in four years. In Q1 this year, this figure sat at -4.8 percent, a sharp change from +1.9

Marketing

VideoWeek

MAY 27, 2025

E-commerce giantAmazonoffers more than retail media advertisingit’s quickly becoming a leading platform for full-funnel activation, with streaming TV and its own demand-side platform serving advertisers of all sizes,” saidAlex Brownsell, Head of Content at WARCMedia. billion in 2026.E-commerce

Ad Targeting

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. ProSiebenSat.1

Advertising

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments.

Media

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. So the trust is there.” Programmatic buying gives a “real-time rate,” she said.

Demand Side Platform

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. They told us the ad load would be increasing,” said Kendra Tang, programmatic supervisor at Rain the Growth Agency.

Video Ads

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform