Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. These problems compound exponentially for localized advertising campaigns.

Media 120

Media Advertising Ad Ops Non-Profit 120

Martech

JANUARY 3, 2025

As SSPs bolster their curation offering and make it easier to buy CTV inventory directly, and agencies slowly adapt to audience-based targeting over the traditional contextual approach of linear buys, the balance of power in the digital video landscape will tip towards SSPs, Hogg said.

Demand Side Platform 119

Demand Side Platform Audience Entertainment Advertising 119

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

MAY 4, 2025

More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.

Demand Side Platform 71

Demand Side Platform Media Agency Advertising 71

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Demand Side Platform Ad Exchange Ad Inventory Audience 52

Exchange Wire

FEBRUARY 4, 2025

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [.]

Demand Side Platform 52

Demand Side Platform Agency Marketing 52

PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story. This is a member-exclusive article from Digiday.

Click Through Rate 92

Click Through Rate Demand Side Platform Agency Media 92

Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech 54

Ad Tech Demand Side Platform Agency Media 54

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

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Demand Side Platform Ad Tech Impressions Agency 96

VideoWeek

JUNE 26, 2025

As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-side platforms.

Demand Side Platform 52

Demand Side Platform Audience Media Advertising 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. What does this mean for marketers?

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Audience Marketing Healthcare Demand Side Platform 110

Digiday

JUNE 12, 2025

Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. That’s why it’s good to talk with peers.

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Demand Side Platform Ad Tech Media Agency 44

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.

Retail 128

Retail Media Demand Side Platform Viewability 128

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

VideoWeek

JUNE 4, 2025

The idea is that by uniting data from across these sources, presenting it clearly to advertisers and highlighting key trends, marketers will be better able to spot opportunities to more efficiently reach relevant audiences. “MiQ Sigma is the next evolution of that visionenhancing core strengths with powerful new technology.

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Demand Side Platform Audience Agency Advertising 59

AdExchanger

JANUARY 17, 2024

Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

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Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 88

Demand Side Platform Advertising Audience Agency 88

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

VideoWeek

JUNE 17, 2024

The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named). But buyers in Europe, as in America, want to be able to access connected TV (CTV) inventory from their preferred demand-side platforms (DSPs).

Ad Tech 126

Ad Tech Demand Side Platform Agency Media 126

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

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Demand Side Platform eCommerce MarTech Communications 96

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

Agency 91

Agency Media Demand Side Platform Impressions 91

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 97

Demand Side Platform ROI Impressions MarTech 97

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

SEPTEMBER 17, 2024

Interested in sharing your perspectives on the media and marketing industries? When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. Join the Digiday research panel.

Demand Side Platform 73

Demand Side Platform Agency Media Advertising 73

VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. “People think it’s always been bought this way, it’s always been the domain of the big brands who are buying through big agencies, we should leave that alone,” he comments.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

Digiday

APRIL 2, 2023

Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. Albeit, The Trade Desk characterizes this as a natural (and necessary) means of market maturation. ” . ” .”

Media 99

Media Demand Side Platform Ad Tech Agency 99

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. In the last month or so alone this pivot has been on full display.

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Agency Header Bidding Ad Tech Demand Side Platform 77

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Agency Media 87

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience. Why we care.

Geo targeting 107

Geo targeting Demand Side Platform Audience Ad Tech 107

Digiday

JUNE 4, 2025

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk.

Demand Side Platform 50

Demand Side Platform Agency Ad Inventory Ad Tech 50

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

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Agency Media Ad Tech Demand Side Platform 72