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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The launch of the solution marks an expanded partnership between Snap and DoubleVerify, which already offers fraud, brand suitability and viewability measurement on Snapchat.

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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

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IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Martech Series

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

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New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments

Martech Series

To that end, Omnicom Media Group agency OMD Worldwide, Yahoo and leading attention researchers Amplified Intelligence, today released a landmark study, Attention in Context, that explores the dynamics of slower-scroll, highly immersive environments for driving attention in mobile advertising.

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The Best Mobile Ad Networks For 2023

Monetize More

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Offers access to ad agencies, demand-side platforms, and premium ad networks.

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Say Hello to the Latest Brand Building Blocks; ELEVATE and the Accountability Score

Ad Monsters

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.

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Human Ventures Invests in Attention Measurement Business Adelaide

VideoWeek

Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.