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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Facebook’s CPM decreased by just 1% year-over-year in Q2 2024, the fifth consecutive quarter where the year-over-year CPM decline has lessened.

CPM 118
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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 111
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 Engagement levels compare favorably to other social platforms Cost Per Mille (CPM) $7.03 $8.00 – $12.00

ROI 52
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered.

CPC 105
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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

Ad Monsters

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. This growth demands that agencies select partners who can drive real business outcomes.

Retail 105
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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

Digiday

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.

Agency 94
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Understanding the Basics of Bid Shading

Basis

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 97