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Hold-outs targeted in fresh batch of noyb GDPR cookie consent complaints

TechCrunch Ads

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. After one year, we got to the hopeless cases that hardly react to any invitation or guidance.

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The Present and Future of Ads Privacy

MNTN

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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WTF are dark patterns?

Digiday

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. The agency eventually returned $748,000 to affected consumers. So, dark patterns are showing up in data tracking opt-out notices ?

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The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. DV noted the value of CTV to its business, growing its CTV measurement volume by 29 percent. Read on VideoWeek.

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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. Other deterministic data: N/A.

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Modern Programmatic Monetization Strategies

Adtelligent

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Worse cookie matching. Out-stream.