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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens.

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How contact tracking tech can reconnect brands with former customers

Martech

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. Closed deals and increased ROI. For Conductor, that means enterprise companies rather than small agencies or smaller companies.

ROI 109
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Today is MarTech day: Tuesday’s Daily Brief

Martech

That was the dilemma faced by Ellie von Reyn, Director of Demand Generation at SEO and content platform Conductor. Specific success metrics include: They’ve closed 10 deals that were directly attributed to the past-user campaigns; They’ve seen a 30X ROI for past-user campaigns versus other media campaigns; and. Read more here.

MarTech 112
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. TABLE OF CONTENTS: ↓ What Is an SEO Report? Impressions.

SEO 145
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Content marketing: What it is and why marketers should care

Martech

Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. SEO software like Moz Pro and Semrush provides tools for keyword research, content optimization, link building and SEO rank monitoring. But this is changing. Of course, there are tech tools that help with this.

Marketing 133
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Sales Funnel: Why You Need it For Any Marketing Strategy

AdvertiseMint

The key is maximizing conversion rates at each step of the sales process. ” Some key tactics include: Content marketing (blogs, videos, etc) to attract visitors Search Engine Optimization (SEO) to get found via relevant searches Pay-per-click (PPC) advertising targeting buyer keywords and interests The goal is visibility.

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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. This means that for every dollar invested in SEO, the business earned $4 in revenue.

SEO 52