RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. What is an Affiliate Network or a No-SDK Ad Network? Affiliates earn commissions (on purchase, signups, etc) by promoting your products on various channels. What is a Programmatic DSP?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

JANUARY 13, 2023

This form of smart advertising is great for creating retargeting ads and highly personalized ads. For example, a company that makes food processors may buy branded content on a food website. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Pay-per-lead (PPL). SEO and SEM.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 6, 2023

Again, the Eat Out to Help Out campaign did a good job with their message: Support your local restaurant by eating out with a 50% discount on food or non-alcoholic drinks. This one has it all. It provides a clear call to action to eat out at a local restaurant and answers the “What’s in it for me?”

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

FEBRUARY 22, 2024

Another great feature of PPC ads is retargeting campaigns : tracking customers who visited your website and displaying targeted ads to them across the internet. Remember, retargeting targets ‘low-hanging fruits’ or audiences that are already aware of your product, thus increasing the chances of conversion.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Write a 30-character copy for my Google display ad promoting organic dog food. Create a 400-word retargeting campaign for the post-purchase phase. Affiliate Program Management Write an outline for a 1,000-word article about affiliate program management.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52