RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

JANUARY 13, 2023

If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Pay-per-impression (PPM).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

FEBRUARY 22, 2024

Another great feature of PPC ads is retargeting campaigns : tracking customers who visited your website and displaying targeted ads to them across the internet. Remember, retargeting targets ‘low-hanging fruits’ or audiences that are already aware of your product, thus increasing the chances of conversion.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Write a 30-character copy for my Google display ad promoting organic dog food. A/B Testing Create a 9-step A/B testing strategy. Outline a 1,000-word guide about A/B testing. Recommend six types of A/B tests.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52