Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served?

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InMobi

SEPTEMBER 5, 2017

times more media time to their mobile devices than their desktops. This is why media planners are buying up mobile video advertising, especially in-app. brand advertisers increased their mobile video advertising spends by 56%. brand advertisers increased their mobile video advertising spends by 56%.

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Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. As media buyers are increasingly prioritizing “attention” to choose ad inventories, the publishers have a new landscape to deal with. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand.

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Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? In the U.S.,

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Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. What’s the difference between RPM and RPS?

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MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Monitor the progress of different advertising campaigns.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more.

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Brid.tv

MARCH 16, 2023

They can be static image ads or rich media with interactive elements. Monetize with outstream ad units for maximum ad viewability. These platforms act as an intermediary between publishers and advertisers for selling ad inventory. contextual, geographic, etc.); Start Monetizing FAQ 1. How do I put ads on my website?

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Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

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InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S. MOAT, Integral Ad Science, DoubleVerify).

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

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InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1.

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InMobi

OCTOBER 15, 2019

Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%.

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InMobi

MAY 12, 2016

With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace. digital media dollars by 2017, or $7.43 According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

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InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. are used to build the rich media creatives.

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InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Advertisers love interactivity, and VAST in its original form couldn’t address this requirement. So what's next? By doing so, VAST 4.1

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

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Ad Ops Hero

MARCH 25, 2023

Advertisers can manage creatives and run campaigns using trafficking. Reporting In Campaign Manager 360, you can view advertising data via reporting. Advertisers you are interested in running campaigns for. This is because 70% of digital media performance is driven by creativity. When would you like your campaigns to run?

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InMobi

OCTOBER 7, 2019

This makes in-app advertising a highly effective medium for running engaging advertising campaigns. Advertisers that fail to fully appreciate the power and magnitude of in-app advertising are doing themselves a great disservice ,” Anne Frisbie, SVP and GM of North America for InMobi, wrote in Advertising Week 360 last year.

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InMobi

FEBRUARY 18, 2016

For marketers investing in mobile advertising, the decision between mobile web and mobile app is not just one of inventory but truly a choice between reach and engagement. If effectiveness of mobile advertising is the goal, then there are five prominent axes which need to be taken into account when making this decision.

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VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4

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InMobi

SEPTEMBER 13, 2018

But, while advertisers have mostly mastered effective ad creatives on older formats like print and television, mobile in-app advertising is a whole different ballgame. This way, there’s never any doubt in someone’s mind regarding what is being advertised and who’s ultimately behind the creative.

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 5. Table of Contents.

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InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

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Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.

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Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

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Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. How to do so?

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MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? How do ad servers work?

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. An ad monetization platform is a software solution that allows publishers to monetize their content through advertisements. What Is an Ad Monetization Platform?

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