Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. This enables you to develop integrated, cross-channel campaigns that stretch across public relations, social media, email campaigns, events and digital media, ensuring a consistent buyer experience.

Marketing 139

Marketing Audience Machine Learning Public Relations 139

VideoWeek

JUNE 9, 2023

ANA says Agencies Should Ask for Brands’ Permission Before Using AI The Association of National Advertisers this week released an update to its services agreement template, which is designed for advertisers to use when contracting with media buying agencies in order to increase transparency.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 5, 2023

In this example, I mentioned I want to focus on new couches: It’s still not 100% – I never said I want to advertise more than one couch. In addition to these prompts, I suggest asking ChatGPT questions relating to these individual advertising channels. What are the best types of advertising on Facebook Ads?

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Target customers. Why we care.

Marketing 121

Marketing Manufacturing Communications Healthcare 121