AdExchanger

JANUARY 18, 2023

AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger. Signal loss calls for the use of, well, other signals.

Machine Learning 109

Machine Learning Audience Advertising 109

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

AdExchanger

APRIL 27, 2023

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.

Machine Learning 115

Machine Learning Advertising 115

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Google, round 2: Government targets digital ad business Options. Email: Business email address Sign me up! Processing.

CPC 117

CPC Machine Learning CPA Conversion 117

illumin

JULY 18, 2024

The Machine Learning used in predictive AI speeds up decision-making by providing marketers with accurate and informed predictions. Predictive AI in advertising In advertising, predictive AI has the potential to rapidly increase efficiency. It does this by analyzing patterns in data and identifying anomalies.

Machine Learning 110

Machine Learning Audience Advertising Marketing 110

Digiday

JANUARY 7, 2025

Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. Pro Trends is powered by several machine learning tools such as named entity recognition, which uses natural language processing to help advertisers track more than 100,000 smart keywords.

Machine Learning 86

Machine Learning Advertising Conversion Media 86

Exchange Wire

AUGUST 28, 2024

AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [.]

Machine Learning 100

Machine Learning Media Advertising 100

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

Agency 97

Agency Advertising Communications Machine Learning 97

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 246

Machine Learning Advertising 246

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts.

MarTech 117

MarTech Machine Learning Conversion Rate Conversion 117

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. These features provide branded shopping recommendations powered by machine learning based on what users search and pin. Promotions.

Machine Learning 124

Machine Learning Conversion MarTech Marketing 124

Adweek

SEPTEMBER 21, 2022

The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers. Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt.

Machine Learning 246

Machine Learning Advertising Marketing Food 246

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers.

Retail 117

Retail Machine Learning Conversion Rate eCommerce 117

AdExchanger

FEBRUARY 25, 2025

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers.

Machine Learning 67

Machine Learning Advertising 67

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. Who should attend? 22, 2024 Time: 10 a.m.

Marketing 116

Marketing Machine Learning MarTech Advertising 116

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Ad Monsters

MARCH 31, 2025

In doing so, they will enable advertisers to tell consistent and sequential stories across channels, targeting consumers with the right message via the right channel and at the right time: on mobile and out-of-home during the morning commute, on their desktop throughout the work day and via CTV in the evening.

Machine Learning 73

Machine Learning Advertising GDPR Ad Tech 73

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 119

MarTech Food Machine Learning SEO 119

AdvertiseMint

DECEMBER 28, 2024

The landscape of Google Advertising is set to undergo significant transformation by 2025, largely influenced by the evolution of artificial intelligence (AI) and increasing user privacy concerns. This article explores the critical trends in Google Advertising that marketers should prepare for to stay ahead in the digital marketing realm.

Advertising 52

Advertising Machine Learning Agency Marketing 52

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. The challenge?

Marketing 124

Marketing Machine Learning Retail ROI 124

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertising Marketing Audience 80

Exchange Wire

DECEMBER 3, 2024

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising. This strategic [.] The post EX.CO The post EX.CO

Machine Learning 59

Machine Learning Advertising Media Marketing 59

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. These factors push major ad platforms to prove their value and give advertisers more control.

Machine Learning 126

Machine Learning Retail Media Advertising 126

illumin

JULY 11, 2024

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. What are the benefits of predictive AI?

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

MarTech 105

MarTech Machine Learning SEO Audience 105

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 119

Machine Learning Advertising Cookies Conversion Rate 119

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. ” This AI focus culminated in the launch of BrandMatch, a GenAI-powered product designed to offer advertisers more precise and personalized targeting.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Playwire

MARCH 17, 2025

Key Points for Advertisers As we've explored throughout this article: DSPs serve as advertisers' command centers for real-time bidding The RTB process involves complex decisioning that happens in milliseconds Advanced DSPs leverage AI and machine learning to optimize bidding strategies Different types of DSPs serve different advertiser needs and objectives (..)

Machine Learning 52

Machine Learning Advertising Media Header Bidding 52

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Anyway, here are this week’s AI-powered martech releases etc.:

MarTech 114

MarTech Click Through Rate Machine Learning Conversion 114

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94