Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Ad Monsters

DECEMBER 19, 2024

From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape. Pinterest entered the AI game with Performance+ , an ad tool designed to drive efficiency for advertisers. Meanwhile, COPPA 2.0 Read the full issue ) 5.

Ad Tech 98

Ad Tech CPC Cookies Audience 98

Martech

FEBRUARY 21, 2025

Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. Your landing page converts.

Conversion 96

Conversion Retargeting Audience Click Through Rate 96

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). Learn more about effective segmentation in our guide on Facebook advertising strategies. Here are 7 ways to overcome ad fatigue in 2025.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

Single Grain

JULY 7, 2025

” It’s the question that keeps digital marketers up at night as they balance new channels against proven platforms. On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. ”, turn to metrics first.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Single Grain

JULY 1, 2025

But what about LinkedIn advertising? Transforming static advertising into dynamic, interactive experiences that feel more like helpful consultations than pushy sales pitches. LinkedIn Conversation Ads achieve 57% open rates, 3% CTRs, and a $98 cost-per-lead , outperforming traditional ads and email marketing.

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate CPC 52

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

OpenX

MAY 21, 2025

AI is fundamentally reshaping the future of programmatic advertising. As the first performance capability in Results by OpenX , this suite of approachable AI tools curates the highest-value inventory to deliver against specific advertiser goals more efficiently and effectively. Enter Engagement Models. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Single Grain

APRIL 25, 2025

This guide provides actionable creative strategies to combat ad fatigue and shows how implementing strategic rotation and innovative approaches can revitalize your advertising efforts. This phenomenon isn’t just a minor inconvenienceit’s a serious threat to your marketing ROI. For B2B marketers, Karrot.ai

Click Through Rate 52

Click Through Rate Conversion Rate A/B Testing Audience 52

Advendio

MARCH 31, 2025

Here’s a detailed summary of what we’ve been up to during this first quarter: Industry Events This quarter, we had the pleasure of attending multiple events in the advertising technology sector. Flexible Pricing (CPM, CPC, etc.) Isidora Cañas has joined the Marketing team as a Marketing Executive based in Chile.

CPC 52

CPC Conversion CPM Banner 52

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments.

Media 52

Media ROI CPC CPA 52

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. adults are on LinkedIn.

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. However, you cant see the entire PPC picture without measuring your cost-per-click (CPC).

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 123

Conversion Rate Advertising CPC CPA 123

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Basis

FEBRUARY 17, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. a conversion).

CPC 98

CPC Advertising Click Through Rate Demand Side Platform 98

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance.

Conversion 113

Conversion CPC Advertising MarTech 113

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. What ABM tools do.

Machine Learning 130

Machine Learning Marketing CPC Retargeting 130

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

JANUARY 5, 2023

There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. But getting the perfect data feed is only half of what marketers need to do. ecommerce market. As of June 2021, the average CPC for Amazon ads was $1.20.

CPC 105

CPC eCommerce Conversion Food 105

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And how’s that going? ?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 98

CPC Marketing Click Through Rate Electronics 98

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Martech

FEBRUARY 1, 2023

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

CPC 123

CPC Banner MarTech Marketing 123

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Ad Monsters

JANUARY 31, 2023

An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data. Until recently, marketers and adtech have collected data from internet users at the expense of their privacy – but that’s changing.

Cookies 94

Cookies Marketing CPC Audience 94

Single Grain

APRIL 3, 2023

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are.

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

CPC 113

CPC Click Through Rate ROI eCommerce 113

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

Ad network 98

Ad network Conversion CPC CPM 98

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. For instance, brands cannot advertise alcohol to minors and can face steep consequences if they do – even accidentally.

CPC 105

CPC Viewability Audience SEO 105