InMobi

OCTOBER 3, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. But, how can performance advertisers make the most of the video phenomenon? Here are 5 tips for performance advertisers on how to #WinWithVideo!

Advertising

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box. 13,671 accounts and 1.7m

Machine Learning

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion

AdvertiseMint

JANUARY 18, 2024

It refers to paid advertising on search engines, websites, and content networks. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. Search Engine Marketing (SEM) SEM means Search Engine Marketing.

Marketing

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Agency

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. The best examples of this type of advertisement have compelling imagery that will make viewers want to click on them.

Brand Awareness

Martech

JUNE 1, 2022

It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. They’re also vital to digital marketing. Purchase receipt. Mail domain.

Marketing

Single Grain

DECEMBER 13, 2023

In this post, we’ll walk through the main factors that are making the biggest impact on your advertising strategy and why they could be contributing to message overload with your audience – as well as how to detect when it kicks in and how to minimize ad fatigue. Work With Us What Is Ad Fatigue? This is an early warning sign of ad fatigue.

Conversion Rate

Single Grain

MAY 26, 2022

PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses. Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth.

Agency

Single Grain

MAY 29, 2023

Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale. Work With Us What Is International PPC Advertising? Let’s begin!

Conversion Rate

AdvertiseMint

JULY 15, 2023

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

Marketing

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. InMobi for Interstitial Ads.

Ad network

Lemonads

JULY 17, 2021

This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. While ROAS is similar to ROI ( R eturn o n I nvestment), ROAS specifically looks at the cost of an advertising campaign, compared to the overall investment that could be counted in ROI.

Click Through Rate

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. But they definitely come with their own set of new challenges as well.

SEO

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Not convinced?

Click Through Rate

Monetize More

MAY 22, 2023

Choosing the right ad networks Once you have a solid understanding of your target audience, you need to choose the right ad networks to display your ads. Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options.

Finance

Single Grain

APRIL 4, 2022

With over 450 digital marketing experts in their team, WebFX is a leading data analytics company to fulfill your business advertising goals. Conversion optimization services. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

Agency

Martech

SEPTEMBER 4, 2024

Using data analytics and advanced technology, we’ve cut our customer acquisition costs to a fraction of what our competitors spend and greatly increased our conversion rates. This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales.

Geo targeting