Ad Tech First-Party Cookies GDPR 
VideoWeek
APRIL 10, 2025
This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-party cookies and placing strict time limits of first-party cookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.
Brid.tv
JANUARY 5, 2024
What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.
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VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
Ad Monsters
OCTOBER 20, 2022
Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. . Can you tell me why that is the case? .
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?
Digiday
JUNE 8, 2022
If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities.
Brid.tv
JUNE 28, 2023
Many users find personalized ads that know too much about them unsettling. As a result, GDPR made sure that users have a say in which cookies are allowed to collect their data. Unreliable Data — At first glance behavioral targeting seems more precise due to the tracking of online user behavior patterns.
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