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Digital Ad Blog
MAY 26, 2025
Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g.,
VideoWeek
APRIL 25, 2025
.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one. Read more on VideoWeek.
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Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.
Ad Monsters
JUNE 7, 2024
Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.
Ad Monsters
JANUARY 28, 2024
Well, another year around the sun, and data privacy is still a hot topic in ad tech. With cookie deprecation finally here, how could it not be? Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.
Basis
OCTOBER 17, 2022
The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. Solving Media Complexity Through Automation.
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