AdExchanger

JUNE 15, 2022

Today’s column is written by Joe Root, CEO and co-founder, Permutive. Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will.

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Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace. Are you guys often consulting an ad ops or rev ops team on how to get that buy-in and what is the process like?

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Cookies Ad Ops Audience Education 96

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers , Wednesday, August 31 at 1 PM ET, ( Register Now! )

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Ad Monsters

DECEMBER 21, 2022

First-party data will build a sustainable advertising ecosystem that is fully future-proofed. Watch Stephanie Mazzamaro, VP of data product & operations, Trusted Media Brands (TMB) and Thomas Baart, customer success manager, EMEA, at Permutive to learn how they used their partnership. Need an example? . 2023 Malvertising Preview.

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Ad Monsters

AUGUST 31, 2022

Privacy regulations completely changed the collection, management, and usage of data in the digital media and ad tech industry. DMP migrations have allowed them to gather 1st-party-data at scale, increase their audience by 22x, and leverage insights for ad personalization. . During our Aug.

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VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. The Week in Tech. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 Criteo Hit with €60 Million GDPR Fine.

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Digiday

JANUARY 3, 2023

“We have to learn and continue to iterate with our consumers and understand the full ecosystem of care,” said Logan McGill, global marketing director at Neutrogena. Prior to the Neutrogena partnership, the 2-year-old company sent out 15,000 subscription boxes a month, she added.

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