Top TikTok Marketing Trends Reshaping Brands in 2025
Single Grain
MAY 12, 2025
After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. TikTok is one of the many channels in our search everywhere optimization (SEvO) service.
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