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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. TikTok is one of the many channels in our search everywhere optimization (SEvO) service.

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AEO vs. SEO: Strategic Integration for Modern Search Success

Single Grain

53% of all website traffic comes from organic search, making SEO an undeniable cornerstone of digital marketing success. The strategic interplay between AEO vs. SEO represents one of the most significant evolutions in search marketing strategy since mobile optimization.

SEO
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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy. Here’s your SEO vs paid ads guide on how to achieve the maximum ROI.

SEO
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How the 280% AI Cost Drop Is Transforming Digital Marketing

Single Grain

Marketers can now leverage AI for hyper-personalization, automated content creation, predictive analytics, and optimized ad targeting at a fraction of previous costs. Optimize existing content : Analyze and improve content for readability, SEO, conversion potential, and audience engagement.

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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO?

SEO
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The latest AI-powered marketing tech releases

Martech

Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

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Semrush Review: Is This SEO Tool Worth the Money in 2023?

Single Grain

In this Semrush review, I’ll be taking an in-depth look at the platform to assess whether it may be the answer to all your SEO needs. The problem lies in the fact that keeping on top of all that can often be time-consuming, complicated and expensive, especially if you’re using a separate tool for each of your SEO tasks.

SEO